Get ready for the BOOM




Country Boom 2020 is set to be the weekend of July 9-11, 2020! Country Boom is a country music and camping festival in the Midwest located just outside the breathtaking and entertaining La Crosse, Wisconsin. Whether you want to stay in a nearby hotel or camp under the stars with thousands of country fans, we’re sure you’ll have the time of your life. In line with celebrating all things country, Country Boom will include a wide range of the best food, drinks, activities and attractions to ensure your time with us is the best it can be and you leave satisfied on all levels. On this website you will find the information you need in order to be a part of the fun, but you can still contact us if you have any questions! Our only piece of advice to you is… come ready to make some unforgettable memories.

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Three days filled with fun, drinks and Country BOOM music!



Attendees from all over the country for the biggest BOOM ever!



A lineup with more than 17 artists to fulfill your country music wishes!


Make sure to stay tuned for our official lineup release! It's going to be BOOMBASTIC!


The best of the best country music artists have been recruited to this years Country Boom music festival – stay tuned for the reveal!

  • Big & Rich

    Justin Moore

  • Diamond Rio

    Dylan Scott

  • Hailey Whitters

    JoDee Messina

  • Cassadee Pope

    Michael Ray

  • Phil Vassar

    Tyler Booth

Big & Rich
A band, a brand, a bond and a brotherhood: Big Kenny Alphin and John Rich – Big & Rich – have blazed an indelible mark on modern country music, not simply by breaking the rules, but by setting them on fire. Big & Rich have captivated a multi-generational community of listeners with their sterling songcraft and recorded performances. Now a decade and a half into a storied career they tour the country for over 100+ dates annually, presenting electrifying concert spectacles of ceaseless energy and outrageous personality.
Very notably, the pair calls the shots with ownership of their master recordings and music publishing rights through Big & Rich Records in partnerships with Thirty Tigers / The Orchard and Kobalt. Additionally, both contribute generously as philanthropists and flourish as lifestyle entrepreneurs.
2020 will see the band hitting the road for the “Redneck Riviera Whiskey Presents “  Big & Rich’s “ Peace, Love & Happy Hour Tour,” the latest outing by two very separate individuals who in many ways, might seem polar opposites. John is driven and intense, while Kenny’s motto of “Love Everybody” exemplifies his idealistic philosophy. “I think Kenny and I are a great representation of how Americans should be in general,” says John. “We disagree on a lot of things. But the things we agree on override our disagreements. We have a drink and get back on stage and it’s all good.” Big Kenny concurs with this assessment. “I think we both bring a balance to each other, no matter what the situation is. That’s what makes relationships good, when you have that dynamic.”
Justin Moore
Chart-topping powerhouse Justin Moore proves that, through all the fame and success, he’s still just the same country boy he’s always been on his stellar new album, ‘Late Nights and Longnecks.’ Tipping its cap to Alan Jackson and George Strait, the record is Moore’s most traditional-sounding collection to date, a no-frills portrait of small-town life and big-time dreams that’s not afraid to let its hair down and party at the end of a hard day’s work. Equal parts celebration and reflection, the album is a showcase for Moore’s evocative storytelling and unforgettable voice, complemented by an all-star band featuring GRAMMY and CMA Award-winning guitar icon Brent Mason ACM-winning pedal steel hero Paul Franklin among others.
“I’ve never worked with those guys before, but they’ve played on some of my favorite albums of all time,” says Moore. “We thought it would be really cool to bring them in and record the whole thing at The Castle, this historic studio just south of Nashville where a lot of those legendary hit records were made. Not only did it result in my best album yet, it was also the most fun experience I’ve ever had recording.”
An Arkansas native who grew up idolizing Dwight Yoakam and Keith Whitley, Moore knows a thing or two about hit records himself. After signing to The Valory Music Co., an imprint of the Big Machine Label Group, he landed his first country #1 with “Small Town USA,” the breakout single off his 2009 self-titled debut. The record went platinum, as did its 2011 follow-up, ‘Outlaws Like Me,’ which yielded yet another #1 single with “If Heaven Wasn’t So Far Away.” In 2014, Moore landed the coveted New Artist of the Year trophy at the ACM Awards after releasing his critically acclaimed third album, ‘Off The Beaten Path,’ and in 2016, he dropped ‘Kinda Don’t Care,’ his third consecutive #1 record. The New York Times hailed Moore as proof that “old forms can stand even stronger with injections of new ideas,” while Billboard celebrated his “down-home personality and wry sense of humor,” and Rolling Stone praised the “upbeat mix of contemporary country and honest twang that he perfected.” Moore’s songs racked up more than a billion on-demand and programmed streams, and he performed everywhere from Kimmel to The Today Show in addition to headlining arenas and amphitheaters around the country.
Diamond Rio
Formed in 1989 in Nashville, TN the band consists of Gene Johnson (mandolin, tenor vocals), Jimmy Olander (lead guitar, acoustic guitar, banjo), Brian Prout (drums), Marty Roe (lead vocal), Dan Truman (keyboards), and Dana Williams (bass guitar, baritone vocals). Diamond Rio’s most recent release I Made It, is their tenth studio album. The title track was co-written by the band’s lead guitarist Jimmy Olander and features 11 new songs. Produced by Olander and Mike Clute, I Made It is available on iTunes and Diamond Rio signed to Arista Records and in 1991 with the release of “Meet In The Middle” became the first country music group in history to reach No. 1 with a debut single. The band is also known for their hits “How Your Love Makes Me Feel,” “One More Day,” “Beautiful Mess,” “Unbelievable,” “In A Week or Two,” and more. They released their first-ever autobiography, Beautiful Mess: The Story of Diamond Rio on Thomas Nelson in 2009.
The band known for playing every note on every album recently celebrated their 30th Anniversary, has sold more than 10 million albums, won a Grammy Award, a Dove Award, six Vocal Group of the Year wins (CMA and ACM), released two Greatest Hit albums, a live and Christmas project, earned five multi-week no. 1 singles, 22 Top 10 singles, three certified Platinum and five gold albums, released an autobiography – and with zero band member changes. Known for their charity commitments including long-time spokespersons for Big Brothers Big Sisters, the band has raised over $1,000,000.00 for non-profits and received the Minnie Pearl Humanitarian Award.
Dylan Scott
When you grow up in the middle-of-nowhere Northeast Louisiana, a 20-minute drive from the nearest town, you learn a few lessons early on. Chief among them is this: If you want something done, you’ve got to make it happen yourself – even if it’s becoming a bona fide Country star. Just ask Curb Records talent Dylan Scott.
“You have to work at it if you want it,” the hitmaker says. “You can’t sit back and expect someone else to make it happen for you, you’ve gotta do it yourself.”
Scott has lived by that mantra his whole life, and lately he’s been rewarded for the effort. With his romantic, PLATINUM-certified #1 hit “My Girl,” GOLD-certified Top 5 smash “Hooked,” and Top 5 breakout album DYLAN SCOTT, he’s transformed real-life experience into chart-topping success, sold out some of the nation’s most famous venues on headline tours, and performed for millions on national TV. And now with his electrifying NOTHING TO DO TOWN - EP, a new chapter begins – one that proves no matter how far Scott comes, he won’t forget where he started.
Hailey Whitters
Hailey Whitters was closing in on her first decade in Nashville, that mythologized milestone when artists are supposed to finally start reaping the fruits of their labor. But despite 10 years of hard work, the singer-songwriter still hadn't had her breakout moment and, fed up with pushing the boulder uphill, she took a step back to reassess.
"I hit my 'fuck it' point," says Hailey. I felt like I was watering myself down to try and fit in with what this town was doing, and I was looking for Nashville to define my happiness. When I quit doing that I was able to dig into why I am on this journey in the first place: to create music that I love on my own terms. And that's when I wrote 'Ten Year Town.'"
At that moment, the native of Shueyville, Iowa, matured into the artist she was supposed to be: a probing, fearless songwriter who is more concerned with the busted and broken way things are than the pretty and polished way things are painted to be. "Everything is so glossy and so perfect in society," she says, "especially for women, who are getting fillers and changing our face shape. Every single thing is so tweaked to perfection that it's boring. I'm craving something that is raw, real and imperfect."
JoDee Messina
Jo Dee Messina is a seasoned veteran in the music industry, always evolving and reintroducing herself and her sound as she gains new experiences in life. Jumpstarting her career, Jo Dee’s breakout song, “Heads Carolina, Tails California,” made her a household name. Following the success of her debut, Jo Dee posted nine No. 1 hits, sixteen Top 40 songs, sold over five million albums worldwide, and was honored by the ACM Awards, CMA Awards, and GRAMMY Awards. As Jo Dee’s résumé grew, she proved to be a trendsetter and history-maker, becoming the first female in country music history to celebrate three consecutive multi-week, chart-topping songs. Jo Dee later parted ways with her long-time record label and embraced the strong, empowered female persona for which she became known. Taking matters into her own hands, Jo Dee created Dreambound Records, called on her fans to become her dedicated team, and released her most personal album to date, Me.
Aside from her studio successes, Jo Dee has also created a reputation for herself as one of the most passionate, high-energy performers in the business. Sharing her hit tunes; newly penned, emotionally-driven songs; and personal testimony, Jo Dee has been traveling the country for many years, receiving rave reviews for her authenticity, commitment, and openness on stage. Hoping to inspire and enlighten fans from all walks of life with every step she takes, Jo Dee has made it her mission to present herself and her story with honesty, allowing people to see behind the masquerade.
With a decorated past in the rearview mirror and endless dreams and an open road of possibility before her, this relatable woman, wife, mother, daughter, sister, friend, speaker, author, and incredibly gifted singer-songwriter has only just begun. Fueled by faith, belief, and love, Jo Dee pours her heart and soul into everybody she meets and everything she touches, which is perhaps why Jo Dee Messina is such a timeless name in the music industry.
Cassadee Pope
Cassadee Pope is a Grammy-nominated, Platinum-certified singer-songwriter who has recently released her highly-anticipated second solo album STAGES, featuring hit singles “Take You Home,” “One More Red Light,” and “If My Heart Had A Heart.” From fronting rock band Hey Monday to winning season 3 of The Voice and releasing her #1 debut album Frame By Frame, Cassadee has effortlessly re-arranged the lines of country and pop. She has experienced tremendous success throughout her career, with her Platinum-selling single “Wasting All These Tears” being named “Breakthrough Video of the Year” at the 2014 CMT Music Awards and her #1 hit “Think of You” with Chris Young receiving a 2017 Grammy nomination for “Best Country Duo/Group.”
Cassadee has toured extensively, joining legendary artists Tim McGraw and Dierks Bentley, playing London’s iconic O2 Arena during C2C: Country to Country Festival, and earning the distinction of the only country artist to perform at 2018’s Warped Tour. Cassadee recently performed “If My Heart Had A Heart” on the TODAY show, and is now on tour with Maren Morris on her GIRL: THE WORLD TOUR. Cassadee will continue touring throughout the spring as the headliner of the “CMT Next Women of Country Tour,” bringing the franchise outside of the U.S. for the first time ever.
For more information about Cassadee, visit
Michael Ray
Country singer-songwriter Michael Ray was a hit right out of the box, scoring both with critics and on the charts. With Country Aircheck boasting there are "big things on the horizon for Michael Ray" and his live shows lauded by USA Today as simply "lip-smacking good," the Florida native backed up that praise with two number ones from his 2015 self-titled debut album with "Kiss You in the Morning" and "Think a Little Less."
His sophomore album, Amos, which debuted in the Top 3 on the Billboard Country Charts upon release has already spawned the hit "Get to You" and third No. 1 "One That Got Away," which All Access declared "an undeniable crowd pleaser." His latest single “Her World Or Mine” is available now and be sure to see him perform it live on Brantley Gilbert's Not Like Us Tour, now through mid-October.
Learn more about Ray at
Phil Vassar
Country music hitmaker Phil Vassar is a piano-pounding powerhouse on stage who taps into his audiences via social media for song requests throughout his more than 135 shows a year. Phil’s reign of signature songs include 10 No. 1 singles and 26 Top 40 hits, including Carlene, Just Another Day in Paradise, Six-Pack Summer, When I Love You; and many more. Vassar was racking up hits on the radio long before he even began his own recording career that has seen the release of six albums, two ASCAP Songwriter of the Year trophies, ACM’s Top New Male Vocalist and sold-out shows across the country.
Vassar's songwriting career blossomed in the mid- ’90s when he landed a publishing contract with EMI and penned hits for Collin Raye (Little Red Rodeo), Alan Jackson (Right on the Money), Tim McGraw (For a Little While), Jo Dee Messina (Bye Bye, Alright), and Blackhawk (Postmarked Birmingham). He signed a record deal of his own with Arista in 1998 and was named ASCAP's Country Songwriter of the Year in 1999. Vassar continues to churn out incisive, soulful lyrics and infectious melodies that capture the heart and soul in the unique and special way that only he can.
For more information on Phil Vassar, visit
Tyler Booth
Youth and authenticity are two traits that rarely coincide together.  Add to that equation a voice that is unique and older than the 22-year old man it’s attached to and you suddenly begin seeing what all the fuss is about Kentucky’s “Golden Boy” Tyler Booth. Raised around music and the struggles of being in a band. Tyler is hardwired for the music business and it shows in his work ethic.  Born and raised in Wolfe County in the Southeastern region of Kentucky, Tyler has been writing songs and honing his craft for years.
Tyler wrote his first record while a freshman at Morehead State University on a vocal scholoarship.  Unknown to the music programs Dean, he didn’t tell anyone of his songs besides his father.  His father secretly had Tyler’s music submitted to one of Nashville’s finest songwriters, Country Music Hitmaker, Phil O’Donnel.  Phil heard that smooth baritone with an immdiately identifiable southern drawl and knew he had found a young man worthy of his time.  Phil has become a mentor, but most importantly a friend to Tyler.
Keep up with Tyler Booth:


At Boom we have something for everyone. Below are a few options but feel free to check out everything we offer at

    • $315

    • 3-Day VIP Admission

      • Exclusive access to air-conditioned VIP Lounge with private bar, indoor restrooms, and seating arrangements.
      • COMPLIMENTARY Beer & Soft Drinks for the entire weekend
      • Read more
        • Access into the VIP PARTY PIT to see your favorite artists up close
        • Access to VIP RAISED SEATING allowing you to be eye level with Nashville’s hottest stars
        • TWO Fully Catered Meals (One Meal on both Friday & Saturday).
        • Late Night Snack following the Friday & Saturday night headliners.
        • Does not allow access into the campground, Campground Access Pass Sold Separately.
    • Buy now
    • $85

    • 3-Day General Admission

      • Includes access to the concert grounds throughout the entire weekend (Thursday, Friday, & Saturday)
      • Allows access to public food, drink, game, and merchandise vendors.
      • Read more
        • General Admission wristband does not grant you access to the following:
        • - Campground*
        • - VIP Area(s)
        • Party Pit**
        • * Does not allow access into the campground. Campground Access Pass Sold Separately
        • **Does not allow access into the Party Pit. Pit Passes Sold Separately.
    • Buy now
    • $85

    • Pit Passes

      • Get up close & personal with today’s hottest country music stars
      • Allows Access into the General Admission Party Pit
      • Must be purchased in addition to Single Day or 3 Day General Admission wristband.
    • Buy now
    • $120

    • Camping

      • Campsites dimensions: 20x40
      • Included:
        - 1 20 x 40 Campsite
      • - 1 Campsite Parking Pass
      • - 2 Campground Access Passes
      • Read more
        • Campsites do not come with electricity or electrical hookups.
        • Up to 6 people are allowed per campsite.
        • ONLY 1 Vehicle is allowed per campsite (In addition to Trailer, RV, or motor home)
    • Buy now
    • $25

    • Campground Access Pass

      • Allows you access into the campgrounds
      • Must be purchased in addition to your GA or VIP festival ticket.
    • Buy now
    • $15

    • General Admission

      • Includes access to the concert grounds on Thursday- Allows access to public food, drink, game, and merchandise vendors.
      • General Admission wristband does not grant you access to the following:
      • Read more
        • - Campground*
        • - VIP Area(s)
        • Party Pit**
        • *Campground Access Pass Sold Separately
        • **Pit Passes Sold Separately.
    • Buy now

Getting to Boom

A lot of our Country Boomers come from out of town, and we are dedicated to making sure getting here is easy. We may off the beaten path, but once you are here you will see this is where the magic begins.


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CountryBoom PR| News/PR

Christmas has come early for country music fans. Country Boom has released its 2020 lineup. It's a blend of up and coming fan favorites, 90's country superstars and current headlining acts. On Friday, Justin Moore headlines along with performances by Dylan Scott and Jo Dee Messina. On Saturday, Big & Rich bring their talents to the stage. Phil Vassar, Michael Ray, Cassadee Pope, Ryan Hurd, Hailey Whitters, and Tyler Booth also perform. Country Boom says Thursday's headliner has been secured, but can't be announced quite yet. The festival will return to the Maple Grove Venues this summer, July 9-11.

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CountryBoom PR| News/PR

The line up for the event has not been announced, but we do know the scheduled performers have a total of 17 Grammy nominations. When the performers are announced, expect to see some traditional favorites of the country music world. 'We got a lot of feedback to get some kind of big acts, throwbacks from the late 90s, early 2000s, kind of that raw country that a lot of people like,' said Country Boom co-founder Jon Holthaus. The line up will be officially announced in about two weeks.

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Whether you have a question about festival, tickets, pricing, camping, or anything else, our team is ready to answer all your questions.

Venue Address

W4142 Co Hwy B, West Salem, WI 54669

Contact Address

P.O. Box 1942 La Crosse, WI, 54601-1942