About

Country Boom was built on a simple idea: country music should feel big—but never complicated.

No chaos. No endless lines. No sitting in traffic while your favorite artist takes the stage. Just great music, great people, and a weekend that actually feels like what it’s supposed to be.

Now, we’re taking that experience to the next level.

Just minutes off I-90, our new home in the Coulee Region was designed for one thing—getting you in, out, and into the action fast. With direct access and a private township road, you won’t find yourself stuck in highway backups or crawling through miles of festival traffic.

And when you get here—you’ll feel the difference.

The festival is engineered ground built to handle the elements, with extensive drainage systems that keep things dry, solid, and comfortable no matter what the weather throws at us. Camping stays clean. Walking stays easy. The show goes on.

Set against the rolling bluffs and natural beauty of the Coulee Region, Country Boom delivers a backdrop you won’t find anywhere else—wide open space, big skies, and room to breathe.

And that space matters.

Because it means more:

• More room to grow
• More room to move
• More room to build bigger, better experiences every single year

On stage, we keep raising the bar.

Every summer, Country Boom brings in the biggest names in country music alongside the hottest up-and-coming artists, delivering a lineup that hits just as hard as any major festival in the country.

Off stage, the experience is just as dialed in:

• Handpicked food vendors from across the Midwest
• Interactive brand activations and fan experiences
• A wide range of drink options across the grounds
• VIP upgrades with an air-conditioned dining tent and premium air-conditioned restrooms
• Shaded areas to keep you cool throughout the day

And when it comes to getting around, we’ve got that covered too.

With free shuttle service from local high schools and Valley View Mall, you can park easy, ride in fast, and skip the stress entirely.  Or, park on site with a prepurchased parking pass for easy access to your own vehicle.

But Country Boom has always been about more than just a weekend.

We’re proud to give back over $175,000 every year to local nonprofits and youth organizations, while generating an estimated $7–10 million in economic impact every year for the region.

This is country music the way it was meant to be—loud, authentic, and built for the people who love it.

Welcome to Country Boom.